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The Web Design Process

The purpose of this document is to describe to you, the client or prospective client, the general process we will undertake together to create your new web site (or to revamp your old one). It will help you understand what questions you will need to ask yourself and what you will need to provide during the process.

The process of creating and implementing a new web site is usually broken down into the following phases:

Initial consultation and discovery

The initial consultation will act as a “discovery” phase, during which the primary goal is to determine the purpose and scope of your web site project and to map out the process we will undertake. We’ll discuss what your ideas and needs are for a web site. This discussion will include basic topics like your domain name, web hosting solutions, and what the basic structure of your site might include. We’ll talk about what Delaney Design will be responsible for and what you, as the client, will be responsible for. Follow this initial consultation, Delaney Design will submit a "rough" estimate of cost based on page count and desired features.

Client research and planning

The purpose of this phase is to answer any specific questions that arose during the discovery phase, as well as to address the following tasks:

We will meet again, if needed, to discuss and review the results of this research. Reviewing these details will help establish the scope of the site and provide design direction.

Project proposal and design kickoff meeting

At this point, a formal proposal will be presented based on the information discussed so far. Once the proposal has been reviewed, discussed, and approved, we’re ready to get to work. Assets like logos, photos, and copy would be provided at this point. An in-person meeting for this purpose may not be necessary depending upon the scope of the project. A phone conversation and/or some e-mails may be all it takes to get the project rolling.

Initial design concepts

This is where you, the client, get to rest and wait to see the goods. Delaney Design will create “comps” for your review based on the results of our research and discovery phases. An initial design "comp" will be presented via the web, either as a partially working page, or as a static image (usually just one design is presented, with the possibility of an alternate design being offered as required and allowed by the project budget).

Design review and revisions

After you review the design, we’ll meet to discuss your feedback and comments (a phone meeting is often sufficient). This phase may require some back-and-forth where Delaney Design will make design changes based on your feedback until we arrive at a final design that you are pleased with. Please note that a reasonable amount of “design and review” time will be built into the project proposal, and that if this phase grows beyond that amount, you will be notified before incurring additional expense.

Build and test

After the basic site design is approved, comes the building and testing phase. Delaney Design will construct your site and stage it for your review (either on the delaneydesign.com site, or under your own domain, if it’s available. If content has already been provided, it will be in place. If content had not been submitted yet, then the site will be constructed using placeholder copy and the real copy will be added when it is ready and provided. We will then both test the site to be certain it’s ready before we go live with it or announce it.

Site launch

This is the rewarding part. If this is a new web site and domain, it will probably already be live and we can now announce it to the world. If your new web site has been staged on the Delaney Design server, then we will make your new site officially live.

Follow-up “tweaks”

After your new site is live and available to the world we’ll continue to make any “tweaks” that we may discover are needed. Most likely these tweaks will be in the form of minor copy changes.

Ongoing maintenance

Delaney Design will typically continue to work with you whenever your site needs updates or modifications. Alternately, you may decide you want to make your own updates. Your web site will be constructed using Adobe Dreamweaver templates which will allow for simple site-wide changes to be made easily. If you would like to make your own content updates, the use of Adobe Contribute is recommended. Delaney Design can also provide you with one-on-one tutoring on how to install, configure, and utilize Adobe Contribute.

Summary

Hopefully this document has provided some direction to you as a client or prospective client as to the process we will undertake together when creating your new web site.

One other thing to note is that this process is meant to be flexible. The larger your site, the more closely we will probably follow this process. If your site is small and very straightforward, on the other hand, we may be able to combine steps and move very quickly through the process.

If you have any questions about this process or anything that is discussed here, please don’t hesitate to contact Delaney Design.